Having curiosity on outdoor adventures and feeling respect to the nature. We are not only the player in nature. We also need to appreciate everything that nature gives us.
    The mission of California State Parks is to encourage the public’s engagement nature with California’s stunning biological and environmental diversity. The concept asserts that we should be respectful of nature while we are visitors in the parks, especially for those engaged in backcountry sports.
    The logo mark design is inspired by several elements in California State Parks, including the road, forest, river, and arrowhead. I believe this identity system appropriately indicates the fusion of human, animal, and natural environment.

Transmedia Installation ︎︎︎